Client
Year
2023 – 2025
Agency
Crafted Venezia
Eleonora Palma
Art Director
/ Graphic Designer
Carolina Lazzari
Video Editor
Design system
After the client defined the format, I took care of developing the graphics, creating ad hoc infographics and structuring a design system that was consistent across all aspects of the format. This included both horizontal and vertical orientation, with particular attention to optimising the safe areas for each layout and defining text hierarchies.
The objective was twofold: on the one hand, to ensure absolute uniformity for all episodes, and on the other, to ensure ease and speed of editing for video editors. This is a fundamental aspect when it comes to news that has to be released daily.
Ad hoc infographics
After a few trial episodes to check the type of content that could potentially be covered, we worked with the client to define a precise graphic style for all the infographics: pie charts, bar charts, maps, boxes, trend graphs... but also motion styles, such as entry and exit effects and transitions between content.
Design system
In this case as well, the development of the design system was guided by two key principles: modularity and clarity. From a content standpoint, the project focused on making complex topics more accessible — without diminishing their depth — through engaging, socially oriented materials.
This is why we chose playing cards as a narrative device: just like in a board game, where “possibilities” and “unexpected events” are revealed one card at a time, personal finance management also requires moving step by step, advancing square by square to ensure you always make the right move.
