Kenwood digital
For Amazon Prime Days, the client requested a complete makeover of their website and e-commerce entry points. The goal was to capture user attention and drive sales.
I conceptualized, designed, and developed the project with support from the 3D team. This involved production, optimization stages, and delivering the final assets.
Client
Year
2024
Agency
Crafted Venezia
Eleonora Palma
Leonardo Jona, Marco Confente
Caterina Canale
Art Director
3D Artists
Copywriter
Your dream deals take shape, worldwide.
The creative idea for Prime Days was to create an imaginary mini-world, where products took shape one after the other, ready to be shipped directly to the user's home. This approach allowed us to showcase the wide range of products in our assortment, without thematic limitations, and ensuring excellent adaptability for all global markets.
The full video was published on Kenwood's global e-commerce platforms, social media channels, and as a digital advertisement.
3D modelling
The project started with the development of a detailed 3D environment. This involved envisioning the factory structure and its components, the kinematics of conveyor belts and the mechanical interactions with the products.
Kinematics
The rising of the product movable head, a mechanical arm engraving the logo, and the coloring of the upper body.
These were some of the movements studied and developed by the 3D team under my supervision.
Even more
After the successful creativity for Prime Days project, we continued the collaboration, working with 3D modelling on several upcoming digital promotions.
