Kenwood digital
I led the digital promotional campaigns for Kenwood, transforming complex briefs into vibrant, engaging, and creative communication projects that fully reflected the brand’s identity.
Each creative concept – from 3D creations to compositing – was adapted to ensure a consistent, memorable and seamless experience across all digital touchpoints.
Client
Year
2024
Agency
Crafted Venezia
Eleonora Palma
Leonardo Jona, Marco Confente,
Mattia Beltrame
Caterina Canale
Art Director
3D Artists
Copywriter
23+ digital campaigns across 12+ countries
To bring these concepts to life, I oversaw the creation of immersive visual worlds – ranging from enchanting holiday editions to playful celebrations like Valentine’s Day. Thanks to detailed 3D designs and dynamic animations, we created imaginary spaces in which each product came to life in unexpected ways.
The focus was entirely on engaging food lovers and baking enthusiasts, blending precision in lighting and textures with a warm, joyful atmosphere. Every single asset was crafted to maintain Kenwood's playful yet premium feel, turning standard promotional moments into captivating digital experiences across the entire web landscape.
Your dream deals take shape, worldwide.
The creative idea for Prime Days was to create an imaginary mini-world, where products took shape one after the other, ready to be shipped directly to the user's home. This approach allowed us to showcase the wide range of products in our assortment, without thematic limitations, and ensuring excellent adaptability for all global markets.
The full video was published on Kenwood's global e-commerce platforms, social media channels, and as a digital advertisement.
3D modelling
The project started with the development of a detailed 3D environment. This involved envisioning the factory structure and its components, the kinematics of conveyor belts and the mechanical interactions with the products.
Kinematics
The rising of the product movable head, a mechanical arm engraving the logo, and the coloring of the upper body.
These were some of the movements studied and developed by the 3D team under my supervision.
Make love an irresistible adventure
Valentine’s Day provided the perfect backdrop for out-of-the-box visual concepts.
Whether it was creating extravagant amusement parks for first dates, cascades of rose petals, or filling screens with floating heart-shaped balloons, we transformed every romantic story into a playful tribute to the love of cooking.
