Client
Year
2022 – 2024
Agency
Crafted Venezia
Eleonora Palma
Carolina Lazzari
Simone Rota
Art Director
Videomaker
Light & Sound Designer
Video format for social platform
Leveraging the power of ASMR, we crafted a video experience where sound served as the guiding rhythm for the viewer. Additionally, we introduced a silent narrator to embody our brand: the hand with the green glove.
My responsibilities included conducting research, developing the format, creating storyboards, providing on-set production support, and supervising post-production.
The distinguishing elements of the format are the use of audio and stop-motion techniques.
These elements capture the user's attention through their Instagram feed by creating a dynamic and engaging sensory experience.
The silent narrator
The green-gloved hand is our silent narrator, leading the viewer through every step of the process and establishing itself as the unmistakable signature of the format.
And guess whose hand it is? 🙋♀️